It has been a long time since the era of door-to-door sales. The sales and marketing industry has come a long way. Whether it is retail or insurance, sales are now simply exploding on the web. In fact, the Internet has significantly changed the techniques businesses used to use to reach interested buyers and selling their products and services. With the widespread popularity and limitless utilities of the Internet, generating leads has become much easier than ever before and it is even truer for the insurance industry. As an insurance broker, you can generate high caliber leads for insurance by using the power of the Internet.
Tips to get more numbers of prospective leads
Generating insurance leads has become a lot easier with the Internet though there are other ways too apart from online lead generation to generate quality leads.
1. Buy potential leads
First of all, you need to purchase a list of prospective leads from a reputed and BBB accredited lead generation company that specializes in acquiring, filtering, and selling lists of leads. Like other companies, such list creators merge where there are only a very few prominent players and lots of trifling ones. You may call some of these big players and get quotes from them. Some agents buy only email addresses of the leads as this is the most inexpensive way to get quality leads. Once your online ads are developed, the cost of sending emails or having them declined is completely free or nominal, if you have recruited a specialist to do the email blast on your behalf.
2. Gather business cards
You must collect business cards whenever you attend a business meeting or visit an organization. A good salesperson considers each business card as a potential lead that can be converted into a sale.
3. Surf the net
Browse through the websites including online insurance forums. You will find many people looking for a reputed and trustworthy insurance professional to buy an insurance policy from. You can surely consider such individuals as good quality insurance leads to high potential. Become a member at such forums, participate in different forum threads, and introduce yourself as an insurance agent. This way you’re very likely to get a number of high calibers valuable leads.
4. Ask for referrals
You may ask your friends or family for referrals. You may also do the same with your existing customers, provided they must be satisfied. Your friends or family may refer you for the sake of a relationship, but a customer won’t do that unless you can satisfy him/her with your service or product.
Discussed above are just a few of many ways to acquiring precious insurance leads with good potential.
Before you sign up with any lead generation company, make sure you have read the agreement well before signing off on it.
Generating leads insurance is one of the most difficult tasks for the insurance professional. It requires a strong, concise marketing plan and the discipline to continue with it. You have different options to generate the insurance leads. Find 2-3 options that work best for you and work to maximize their efficiency, then test one additional lead source from time to time. Destroy a marketing budget of $ 2,000 to $ 5,000 for the year. Spend about $ 100 to $ 200 per month on direct leads, such as internet leads and conventions, and $ 100 to $ 200 per month on indirect leads, such as entries in phone books.
What you need
- 1000 business cards
- Professional nameplate
Sign up for online insurance leads. Several popular Internet lead sources for insurance professionals real-time leads to buying. Test one or two of them to see which format works best for you. Filter for your best niche market leads. These are very competitive leads that get to 4-6 other agents, so call and e-mail the lead right when you get it, and follow up often. Create a system of 3-5 follow-up contacts in the first five days, and, if you do not make the sales, stay in the lead after six months and one year when their existing policies are likely to expire.
Online insurance leads are very competitive
Publish your contact information in business listings. Publish in the Yellow Pages and other popular local folders. Publish in online directories as well. Do an internet search for the keywords that customers are most likely to use to find you. Click on the links in the search engines to find online directories; many of these are free to add a basic list.
Publish in directories use clients to find you
Join or start a business networking group. Become a member of the Business Networking International group and the Chamber of Commerce or other local network groups. If no memberships are open in the Business Networking International group, gather local entrepreneurs together and start your own network group. Wear a professional nameplate when you attend these groups and order 1000 business cards. Attend meetings regularly, and position yourself as an expert in your field.
Business networking groups are a source of leads
Publish a blog but do not sell on your blog. Publishing informative articles clients will look for help in understanding a topic. Establish yourself as an expert in the field, and add links to your business website and contact information. Publish a short article to find at least once a week and placed higher in online searches. Include keywords in your articles that customers will use when searching for your services.
Publish a blog to establish yourself as an expert in your field
Purchases stand space at fairs and community events. Bring gifts with your contact details printed on them to indicate to participants. Dress professionally, bring your business cards, and wear your name tag. Have a few larger objects to be raffled, and ask the attendees to complete a form to win. Include a section on the form for them to say which products they are interested in learning more about, and ask them to contact you in the future.