Creating Brand Identity

For every business, it is important to create a brand identity. It is not easy to build up a unique identity for your venture; instead, a lot of efforts go into creating it. Identity is always unique and must be a combo of the appealing logo and a catchy tagline. Not only that, colors, but fonts, and designs are also all part of brand identity establishment. And everything is done in keeping with the business goals and professional ethics of a company.

Every business has to sincerely think about creating a brand identity as soon as it starts. But for that, he/she must be clear about his business objectives which must not be restricted to spinning money but more than that. The business organization must develop some logical strategies to realize their plans. All these may not be understood by a layman but they are really important for a corporate entity. Here are some steps to create an exclusive brand identity:-

Choosing a Brand Name: Your brand name must be a mirror to what you sell. Every big brand name is associated with products and services on offer by a company. It means you must be choosy enough to find out a fitting name for your brand. A brand name should be simple so that everyone can utter or write it easily. The font must be stylish but should not be too flowery to read. The purpose is to arrest the customers’ attention and help them relate to goods and services on sale.

Logo Creation: It is the most vital and tough part of identity creation. A logo is a pictorial representation created to complement and complete the brand name. Most of the companies invest maximum bulks and efforts in logo designing. Everything from color choice to font selection is vital while designing a logo. Before the actual process of designing starts, you just need to assess the taste and preference of your target customers. If youth and teens form a preponderant majority of the targeted customers, then the logo must be of vibrant color. It is better to keep the look simple yet attractive. It is an important tip that will surely do the trick for you.

Tag Line Drafting: A tag line gives a glimpse of your business goal and nature of business. A tag line is enough to identify a brand. People always remember the famous taglines used by leading companies. Usually, the tag line keeps on changing every now and then in response to the ever-evolving demand in the industry. It is a sort of clever advertisement for quality products and good services offered by a company. The tagline must be pithy and punchy to attract the customers’ brigade.

Within your account management, there is a factor that is very good for your result, but you cannot depend on it. You cannot calculate how much extra it yields at the end of the year or at the bottom of the line. I’m talking about your gun factor.

The way in which you approach your account management ensures that you have a bonus factor with which you can build up a certain amount of goodwill. Contrary to what many people think, you can also build goodwill yourself without a gun factor. If you give it to you, things will be a lot easier. But by the quality, you create the best relationships and with that your goodwill for the coming period. A gun factor facilitates it but is not necessary.

We are still at the beginning of the year. The good intentions have been made, but once again consider your benefit factor and your goodwill. Can you add this to your list of good intentions? How strong is your gun factor at the moment and how does this affect your goodwill? And do you still see opportunities to optimize your account management and grow (more) goodwill?

How do you improve your goodwill?

Goodwill is a buzzword that is a kind of long-term award within the best collaborations. It is an extension of the fun factor, but where you have or do not have a gun factor you can create goodwill. How? Take a look at your account management strategy and see optimization possibilities. Think about:

• Respond even faster to questions from publishers;

• Grant publishers more access or refuse access to the campaign (the sooner the better, then publishers are still motivated!);

• Sharing data with your publishers;

• Sharing optimization opportunities with your publishers;

• Creating and sharing analyzes with your publishers.

Give them confidence and get trust back. By sharing and responding quickly to questions you create trust and this results in goodwill. In the coming period, you can claim more beautiful places for promotions, content, or the release of exclusive discount codes.